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Write Right

A blog for start-ups, small businesses and professional service providers.

 

How Does Your Website Look on Mobile Devices?

By the end of 2019, it’s estimated that over 60% of all internet usage will occur on mobile devices.

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8 out of 10 website users click away if the site doesn’t display well on their device.

Well over half of web visitors won’t recommend your site to others if it doesn’t look good on a mobile device.

This is a tiny snapshot of the statistics you’ll find after a cursory Google search on this topic.

You probably already know the look and feel of your website matters. It matters how easy it is to navigate, what content you include and where.

More than ever, it matters what your content looks like on mobile devices.

In my last blog post, I laid out some tips for creating a website for your new business. (Or existing business!)

If you’re hiring someone to create your website for you, one of the most important details you’ll need to consider is whether or not you require a completely custom website from scratch using custom code.

Most small businesses don’t need to fork out the cash for a completely custom website - and mobile responsiveness is one of the major reasons I feel that way.

Having a responsive website doesn’t just mean that your website looks good on a desktop computer, tablet or smart phone. It also means your website looks good no matter what internet browser a visitor is using.

This is the beauty of programs like SquareSpace - you get to customize a great-looking, fully responsive template - and never have to worry about whether or not your site will look good across devices or browsers.

Someone writing custom code, on the other hand, needs to address each type of device and browser. It’s tedious and time-consuming which also makes it expensive. If you need to go this route, be sure you view the work of the company you’re hiring (and the company’s own website) to make sure everything renders correctly on multiple devices and browsers. If it doesn’t, you have reason to be concerned yours won’t either.

If you already have a business website, viewing it on mobile devices is also a great way to scrutinize your content - and motivation to trim unnecessary words. Is your message getting across at-a-glance, even on a phone? Or will people have to scroll to the fifth or sixth line of text to see your most important point?

Don’t underestimate the importance of having a website that renders well on mobile devices. And remember: you don’t have to spend an arm and a leg to make sure it does.

Be sure to Like my new Facebook page - I’ll be posting articles there from time to time that I think are helpful for small business owners and start-ups.